NOTA_LEARN

WEL-COME

NO ONE TRUE ANYTHING.
MADE TO NOT MAKE SENSE.
A UNIQUE PERSPECTIVE ON THE WORLD.

BORN FROM A DREAM.
FORMULATED BY DYSLEXIA.
INSPIRED BY PERCEPTIONS.
UTILISING SYLLABLES TO PROCESS WORDS.

BREAKING BOUNDARIES.
REMOVING DIVISION.
CREATING COMMUNITY.
INITIATING A THOUGHT PROCESS.
ENCOURAGING INTERPRETATION.

CONCEIVED TO RESHAPE HIGH END FASHION.
A FIXATION ON SUSTAINABILITY.
SUSTAINABLE MATERIALS.
SUSTAINABLE ENVIRONMENTS.
SUSTAINABLE WORLD.

F/FAST FASHION.
HAD IT'S MOMENT.
RUINED OUR CRAFT + PLANET.
CAUSED A CLIMATE CRISIS.
EXPLOITED HUMAN BEINGS.

'NO ONE TRUE ANYTHING, IT’S MADE TO NOT MAKE SENSE. THE SLOGAN SUMS THAT UP: NO ONE SENSE MADE NON/SENSE'

MEANING

WHEN YOU SCRATCH THE SURFACE, NO ONE TRUE ANYTHING HAS A MUCH DEEPER MEANING; IT COMES FROM AN OUTLOOK ON HOW THE WORLD AND PEOPLE WORK. THERE IS ALWAYS NEARLY AN ULTERIOR MOTIVE OR HIDDEN AGENDA BEHIND THINGS.

PERSPECTIVE

SOMETIMES YOU HAVE TO DIG DEEPER TO FIND THE ANSWERS OR LOOK AT SOMETHING FROM A DIFFERENT PERSPECTIVE.

STORY

PEOPLE UNDERSTANDING THE CONCEPT AND MESSAGING OF NOTA IS AS IMPORTANT AS PEOPLE BUYING THE PRODUCTS. WE WANT TO TELL THE STORY AND EXPLAIN THE INTERPRETATION OF THE BRAND.

CONSISTENCY

PERFECTION AND CONSISTENCY IS SOMETHING THAT IS IMPORTANT TO NO ONE TRUE ANYTHING.

INPERFECTIONS

BUT AT THE SAME TIME, NOTA CREATES CREATIVE IMPERFECTIONS WITHOUT CONSISTENCY TO SHOWCASE A SLIGHTLY OBSCURE PERSPECTIVE.

DYSLEXIA

THAT’S WHERE THE DYSLEXIA COMES TO THE FORE, WE SEE THINGS IN A DIFFERENT WAY.

'BY THE WAY, I PROMISE I'M NOT SHOUTING. I WRITE IN BLOCK CAPITALS. THAT’S HOW MUCH THE BRAND REFLECTS MY THINKING.'

JAKE POSNER.

NO ONE TRUE ANYTHING FOUNDER & CREATIVE DIRECTOR.

THE APPROACH AND THINKING BEHIND NO ONE TRUE ANYTHING, IS TO CAPTIVATE AN AUDIENCE WITH NON/SENSE.
JAKE IS DYSLEXIC, WITH HIS MIND PROCESSING WORDS BY BREAKING THEM INTO SYLLABLES. THE KEY BRANDING REFLECTS THIS IN THE "DEB—UT" COLLECTION.
SOMEHOW THOUGH, HERE HE IS: A DYSLEXIC THROWN OUT OF SCHOOL AT 16 AND TOLD HE WOULD "AMOUNT TO NOTHING" BY TEACHERS, FAMILY MEMBERS AND PEERS.
AGAINST ALL THE ODDS, WITH THE DEROGATORY WORDS FROM INDIVIDUALS RINGING LOUD AND CLEAR IN HIS MIND, HE HAS THE AIM OF INSPIRING AND ENGAGING OTHERS; BREAKING BOUNDARIES.
PLEASE ENJOY LEARNING MORE: JAKE / NOTA VISIONARY.

05-PILLARS

SUSTAINABILITY:

A VISION TO CREATE THE SUSTAINABILITY BENCHMARK WITHIN FASHION, WHICH INSPIRES OTHERS TO FOLLOW, TO FABRICATE A BETTER AND MORE SUSTAINABLE + CIRCULAR INDUSTRY.

COMMUNITY:

A COMMUNITY WHERE PEOPLE WANT TO BELONG DUE TO SIMILARITIES AND DIFFERENCES. SHARING PERSPECTIVES AND DISPENSING IDEAS TO COMBINE OUTLOOKS WHICH STIMULATE A THOUGHT PROCESS.

A SENSE OF SELF EXPRESSION + A SENSE OF INDIVIDUALITY = A SENSE OF COMMUNITY.

INNOVATION:

FROM INNOVATING NEW RESEARCH AND DEVELOPMENT PRACTICES WITHIN THE SUPPLY CHAIN, TO PRESENTING NEW INNOVATIVE, HARM REDUCTION TECHNIQUES AND IDEAS, TO GOVERNMENTS AND REGULATORS FOR THE FASHION INDUSTRY AND BEYOND.

CREATIVITY:

IT'S OUR MIDDLE FINGER TO RULES AND IT'S OUR WAY OF BREAKING BOUNDARIES. WE ARE GOING TO BE UNAPOLOGETICALLY OURSELVES WHEN IT COMES TO CREATIVITY, EXPRESSION AND INDIVIDUALITY.

STORY TELLING:

EVERY ELEMENT OF NOTA IS NOT JUST A FORM OF IMAGINATION, BUT COMPRISES A SIGNIFICANT AMOUNT OF REALITY.
INTERTWINING THESE TWO ELEMENTS, CREATES A POWERFUL FASCINATION, WHILE INITIATING COMMUNICATION, BETWEEN OURSELVES AND THE PUBLIC.

SUSTAINABILITY_

IN-FASHION

SUSTAINABILITY IS LIKE THE FOOD CHAIN; IT STARTS AT THE BEGINNING - WITH NATURE. THE NEXT STEP OF THE SUSTAINABILITY JOURNEY IN FASHION'S CASE, IS THE MATERIALS/CROPS.

NEXT, IS THE MOST IMPORTANT PART OF THE SUSTAINABILITY CHAIN... HUMANS.

WITHOUT PAYING PEOPLE WHO HARVEST MATERIALS AND CREATE CLOTHING MORE THAN A FAIR AND LIVING WAGE, THE SUSTAINABILITY AND CLIMATE CHANGE CHAIN, IS ALREADY RUINED.

IF PEOPLE ARE NOT PAID MORE THAN A FAIR AND LIVING WAGE, HOW ARE THEY EVER MEANT TO CREATE A BETTER ENVIRONMENT FOR THEMSELVES OR HAVE A GOOD CARE/HEALTH SYSTEM?

THE BIGGER THE WORLD’S POPULATION WHO DO NOT HAVE A GOOD LOCAL ENVIRONMENT, THE MORE THIS AFFECTS THE WHOLE WORLD'S ENVIRONMENT.

THE CLIMATE CRISIS IS NOW AFFECTING THE ECONOMICALLY DEVELOPED COUNTRIES AS MUCH AS IT IS THE UNDERDEVELOPED COUNTRIES, AND WE NEED TO BETTER SUPPORT UNDERDEVELOPED COUNTRIES.

THE UNDERDEVELOPED COUNTRIES DON’T HAVE THE MONEY FOR GREEN ENERGY. THE DEVELOPED COUNTRIES NEED TO SUPPORT THE UNDERDEVELOPED COUNTRIES TO MAKE A CHANGE, WITH GRANTS AND NOT LOANS.

'THE WORLD NEEDS TO BECOME CIRCULAR, BY IMPROVING PRODUCTION PRACTICES AND REUSING EXISTING MATERIALS; NOT JUST IN FASHION, BUT ACROSS EVERYTHING HUMANS USE, MAKE AND CONSUME.'

SUSTAINABILITY
IN PRODUCTION

WE’RE MAKING CLOTHES USING INNOVATIVE, SUSTAINABLE, CIRCULAR AND FUTURE PROOF PROCESSES.

WE ARE USING ORGANIC MATERIALS AND PRODUCTION PROCESSES THAT USE NEW WATER SAVING TECHNOLOGY, WHILE MOST IMPORTANTLY, ENSURING OUR SUPPLY CHAIN IS CIRCULAR, HUMANE AND FAIR.

ALL OF OUR GARMENTS ARE MADE IN PORTUGAL, ALONG SIDE SOME OF THE BIGGEST NAMES IN HIGH-END FASHION.

HIGH END AND LUXURY FASHION BRANDS NEED TO BECOME MORE AUTHENTIC AGAIN.

BRANDS NEED TO REALIGN WITH THEIR FOUNDING ETHOS, OTHERWISE THE LINES WILL BECOME BLURRED BETWEEN WHAT IS ABSENT-MINDED MERCHANDISE AND WHAT SHOULD BE TRULY REVERED AS THOUGHTFUL AND ENCAPSULATING DESIGN AND CRAFT.

WE SHOULD ENSURE THESE PEOPLE ARE GIVEN A VOICE, A PLATFORM AND A WAY TO DISPLAY THEIR TALENT AND THOUGHT PROCESSING.'

'WE NEED TO TAKE CARE OF PEOPLE WHO DEMONSTRATE CREATIVITY, INDIVIDUALITY AND SELF EXPRESSION.

OF COURSE I WANT TO CARRY ON DESIGNING CLOTHING AND INNOVATING NEW PRACTICES, BUT I ALSO WANT NOTA TO BECOME A COMMUNITY, WHERE PEOPLE BUY INTO THE CONCEPT AND THE VISION OF THE BRAND AS MUCH AS THEY DO THE PRODUCTS.

BEING A DYSLEXIC AND FAILING SO BADLY AT SCHOOL, BEING THROWN OUT WITH 1 GCSE AT 16 AND NOT KNOWING WHERE TO TURN, IT WAS A REALLY DIFFICULT STAGE IN MY LIFE.

BECAUSE OF THIS, MY DREAM IS TO CREATE WORKSHOPS AND SPACES FOR PEOPLE WHO STRUGGLE AT SCHOOL, TO SHARE THEIR CREATIVITY AND IDEAS, WHETHER THAT BE IN FASHION, MUSIC, ART OR WHATEVER ELSE. TO CREATE A PLACE WHERE WE CAN HARNESS THEIR IDEAS AND HELP THEM ELABORATE ON THEM, TO BRING THEM FROM CONCEPT TO REALITY.